Tolstoy- Ahead of Time
Tolstoy, an e-commerce hub for luxury fashion, gets first dibs on new collections. They're shifting from digital to print marketing to boost brand impact, recall, aspiration, and attract new customers with physical store openings.
Tolstoy, an e-commerce hub for luxury fashion, gets first dibs on new collections. They're shifting from digital to print marketing to boost brand impact, recall, aspiration, and attract new customers with physical store openings.
Insight:
Affluent consumers who use luxury brands often engage in impulse buying due to their financial freedom and the limited availability of latest products.
Creative Idea:
Our ad and the story we tell with it holds the insight at its core. The campaign focuses on highlighting the limited availability of the products and the need to act quickly before they sell out. In the three print ads, we feature a lady, a driver, and a rider who are all pushing themselves to their limits to get their hands on the exclusive luxury products before they are sold. The lady is shown running faster than Usain Bolt, the driver driving faster than Lewis Hamilton, and the rider overtaking Tom Cruise. This visual metaphor conveys the idea that the products are so latest and in-demand that the buyers need to hurry to get them.
NBA sports arena (Mockup)
India's leading financial daily, The Economic Times (Mockup)
Outdoor marketing (Mockup)
